Rugeley Web

My name is Shaun, and I live in Hill Ridware but grew up in Rugeley, Staffordshire. Five years ago I became hooked on SEO (Search Engine Optimization). Indeed, I do SEO for a living. I started selling Domain Names on eBay then soon realised it was much more profitable to sell websites with traffic.

I decided to start sharing and teaching my SEO experience through Rugeley Web. It is a fantastic process so far, in documenting my expertise, techniques and understanding of SEO and make them available to the public.

I hope you enjoy reading my material on Rugeley Web and do suggest to me things you would like to know and I am more than happy to provide you with an answer.

Let Rugeley Web help you get started by getting your website on the first page of Google!

Rugeley Web's must have Tips for your Website!

Must have No1:  Keyword in your Domain Name!

This is the number 1 tip to get your website on the first page of Google. It really does make a difference. It's no coincidence that this website is called Rugeley Web! You can outrank most websites you are competing with for traffic with this little tip. All you need is a handful of back links and you can dominate.

Must have No 2:  Title Tag! 

The title tag for Rugeley Web looks like this. You must have your Keyword in your title tag! Google gives great relevance to the keyword being in the title tag.

To find this in Firefox: Click View, Click Page Source, then look in-betweent <title> Keyword  being Rugeley</title>

The title tag has been – and probably will always be – one of the most important On-Site factors in achieving high search engine rankings.

Must have No 3:  Keywords must Appear in H1, H2 and H3 Tags!

The keyword must appear in your H1, H2 and if you can fit it in, H3 tags.  These are the building blocks of your web-page score and help immensely in your rise up the rankings.  Look carefully and you will see rugeley web, and my keyword Rugeley in the above image.

Must have No 4:  Keyword must appear in the first sentence!

If you go to the top of this page you will see that I have 'Rugeley' in the first sentence. This is because I am using Rugeley as my keyword. You should be doing this too with your keyword.

Must have No 5:  Keyword must appear in the last sentence!

Same as above. Its a must to have your keyword in the last sentence of your web-page. Its easy to do, and can, and will help your rankings. The best way to use it is to add some kind of summary to your page.  If you look to the bottom of this page you will find the keyword I am using for the page, Rugeley!

Must have No 6:  keyword density must be within 2% to 4%!

You need to have your keyword density usually within 2% - 4%. In some industries, it can change... Sometimes as high as 8% but if you stay in-between 2% - 4% you will be fine. Never go below 2%. Relevant content cant have density of less than 2%. For this page, the relevancy for my keyword (Which is Rugeley) I am aiming for about 3%!

Must have No 7:  Remove all poor and unrelated outbound links!

Its pointless having outbound links to web-sites with poor page-rank. I want Rugeley Web to be linked to the 'Big Players' on the internet like Twitter and Facebook, not some guy from Rugeley Market who has decided to have a website built (No offence Rugeley market stall-holders... I am just using an example here).  Its going to bring your site down, so don't link to them.

I will put it in simple terms... If you link to a poor site, Google will think your website is poor!

Must have No 8:  Add at least 1 image with your keyword in the ALT Text!

Don't be shocked to find that most websites don't have their keywords in the ALT Text!  Big mistake.  ALT Text has great relevance within google and using your keyword it the text gives you the edge over your competitors.  Look at the Rugeley Web image below (in IE)!

If you hover over the above image you will see the ALT Text that I have added for this image. Trust me when I tell you Google much prefer 'Rugeley Keyword Image' to DSC00077138.jpg. as Google can't read images.

Must have No 9:  Have your keyword in Bold, underlined and italic!

As you read through this web-page you will see that I have occasionally used bold, underline or Italic on certain words!  Well, over my keyword which is Rugeley. I do this because Google have come out and publicly said that they rank for what's on a document and how it is decorated.

Google not only look for decoration but also text placement, subdivision, exact location and their proximity's.  If Google are telling you, then they are looking for this...  Here at Rugeley Web we are doing it, and I advise you to do the same for your website.

 Must have No 10:  No less than 500 words!

Again Google have come out and said it will rank a page better if it has more words (Text) on it. It makes sense as the more text the more information that page will have to offer.

Your website might be all Flash and Images. I recommend that you add text to it if you want to see it rank high in the search engines.

Everyone of the above tips is being used on this web-page.  I hope Rugeley Web has given you an understanding on how Google and other search engines view your website!